Nielsen IQ’s exclusive study for Valente: Green revolution and trend in the demand for fruit and vegetables in Italy

During the company's 60th anniversary celebration event held last June, there was an interesting talk by Nielsen IQ, the company that has been studying and monitoring consumption and purchasing trends in Italy and around the world for 100 years. Basically, we talked about shopping behaviour at the supermarket and what are the opinions, concerns and […]
Dealcoholized wine: a growing market

Are you ready for the breakthrough of non-alcoholic wines? Consumer demand is growing and the market has a lot of potential: this is why producing non-alcoholic wines sounds like good business. We are returning to the subject of non-alcoholic wines for the third time because the topic is getting interesting. Before turning up our noses, […]
Citrus grove with V-Protect hail system second part

For this new chapter of our technical column 'Valente Solutions' we return to Calabria to the farm of our customer and friend Natalino Gallo. We are still in the Sibari Plain, on the northern side of the municipality of Villapiana (CS), an area known for the production of tangerines with the best organoleptic characteristics on […]
Sustainability: a pre-requirement or a victim of Greenwashing?

Ways wineries can be sustainable and communicate their environmentally friendly production without being taken for granted or falling victim to Greenwashing. Sustainability is becoming an increasingly contentious issue: there are those who consider it a mainstream issue - a dominant trend - as if it were something that is now taken for granted and expected; […]
Pomegranate orchard with V-Protect hail system

For this new chapter of our technical "Valente Solutions" column, we have travelled to Puglia, more precisely to the countryside of Castellaneta (TA), to discover to the fullest the farm of our client and friend Dario De Lisi. We are talking about a business that today counts 400 hectares of property land, 300 of which […]
Fruit Attraction 2023 with VALENTE IBERICA

From 3 to 5 October we will be present for the second time at FRUIT ATTRACTION 2023, the International Fruit and Vegetable Fair to be held in Madrid. You will find us in Hall 3 - Stand 3B20. It will be a special occasion because we will bring to the fair many innovations for the […]
Sustainability: our strategy for protecting the environment

For some years now at Valente we have been focusing on an aspect that we consider critical, namely that of sustainability, a concept that should be the guideline for every company that intends to contribute to the environment. A much-used word in our economic and social context, but what exactly does it mean? A particularly […]
Citrus grove with wind barriers and V-Protect hail system

This new chapter of our technical column 'Valente Solutions' takes place once again in Calabria, more precisely in Piana di Sibari in the northern part of the municipality of Villapiana (CS), where we will discover in detail the farm of our customer and friend Natalino Gallo. We are talking about an amazing and very large […]
3-row system in Holland

Sometimes we are under the impression that being an international company is just a matter of speaking English or having a lot of clients abroad or travelling worldwide and so on, but this will be an extremely reductive concept. Valente has been abroad for thirty years now, half of our history, a date we are […]
Lemon grove with V-Protect hail covering

For this new chapter of our technical column 'Valente Solutions', we took a wonderful trip to Calabria, more precisely to Rocca Imperiale (CS), to discover in detail what the lemon grove of our client 'Le Rose Mario Azienda Agricola' is like. In order to do so, we met the person who installed it and who […]














